Take a Walk by Customer’s Shoes and Feel their Frustration and Feelings
We get into customer engagement to strive understand their needs and feedback. We use different User experience design approaches to define customer problems and needs
As a kick start to product design and development, first we dive into market study how competitors performing and their pitfalls to innovate new strategic design to illuminate end users.
Heuristic Usability Analysis
We do Evaluate existing product usability issues against heurist usability rules and set to product usability bench mark is key to success of product.
We listen and observe customer pain points through qualitative research approaches user interview and user observation in the real environment.
Ask your customers what they need through questionnaires which would elicit feedback from large set of audience pool
Define User Problem
Synthesize user problems what collected from various user research approach and define what problem and innovation needs to be brought to satisfy end users.
Wireframe and Prototype
Creating visible solution for user problems and iterating design for feedback in earlier stage of development would bring innovative design solution and could save development cost also
Prototype design can be validated through different design validation approach like AB testing, usability testing to understand design effectiveness and efficiency.