Marketing collaterals helps to educate your customers about products and services. it tends leverage business to next level. Marketing materials separate your business as unique among with competitor.
Blog & Articles posting is one key artifacts which is influencing Search Engine Optimization (SEO) and Social Media Marketing (SMM). Quality content inclines your business promotion and brought quality leads when stick your content related to your business.
Content allows to promote your business and supplement your sales efforts.
E-books illustrates you as a Subject matter expert (SME)
and helps to improve trust with customer since you are delivering valuable education material. E-books are attracts prospects with a vested interest in your industry and services.
Case studies are a showcase what you have provided successful solutions to others. This format of content mostly uncover the success of journey in previous project which earns goodwill from your customer.
Actually this is brief and praise of what you have earned from customer and explained in case study.
Testimonials are essentially condensed form of case studies. it helps to attracts lazy customer who don’t want read entire case study.
White paper can have in depth content stating that problem to solution which would authoritative and persuasive. White paper report to audience about specific topic and believable content which can be more technical and less accessible than other marketing collaterals.
Explainer videos excellent method to appeal to visual learners and listers. Example YouTube videos most trending these days to attract customers and quick return on investment. Videos can be quick and easy explanation of a product, service, or topic related to your industry and services. This approach help your company establish expertise and gain the trust of their target customers.